It by Elinor Glyn was "coined" by the author to explain the magical magnetism that emanates from some people and makes them wildly attractive. From the back cover of the book, it explains why Ava is attracted to John Gaunt! October 1978 saw the publication of this condensed book by Barbara Cartland.
Francis Marshall illustrates our couple on a sofa. Our heroine is wearing evening dress that looks from the 1920's or 30's. She holds a pet cat. Our hero looks at her with those magnetic eyes!! I like the funky lamp in the background and the floral arrangement in front.
I adore this one too
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